AERON

Role

Team Lead &
UI/UX Designer

Website

AERON

Duration

4 Weeks

Year

2025

Project Type

Internship Project

Team Size

4 members

Platform

Desktop-first responsive web

Aeron is a premium e-commerce experience crafted for bold fashion enthusiasts.
The project explores dark-themed shopping with vivid interaction & a Marvel-inspired cinematic design aesthetic.

Project Statement:

How might we design a modern, lifestyle-driven e-commerce identity that resonates with Gen Z and young urban shoppers, while standing out in a saturated market of generic online fashion stores?

Brand Strategy:

Moodboard → Logo → Aeron

Top Contender: 3

Vibe: Urban, Youthful, Aesthetic

This logo resembled a cropped oversized tee — instantly giving off streetwear energy. Its minimal curves & button detailing subtly hinted at customization & comfort, resonating well with a younger audience into aesthetic fashion trends. It gave the brand a casual Gen Z-friendly vibe, almost like a statement piece for a niche clothing brand.

Top contender: 2

Vibe: Friendly, Bold, Futuristic

Inspired by a butterfly, this design was aimed at evoking a softer, more human-centric identity. However, its sharp wings & symmetrical geometry gave it a surprising contrast — reflecting both approachability & modern sophistication. It was sleek, fresh & versatile — especially appealing to the design-savvy Gen Z crowd.

Aeron was born………..

“Dark. Defined. Aeron.”

Top contender: 1

Vibe: Dynamic, Premium, Aspirational

The moment this logo was sketched — a minimalist Pegasus — it clicked with every team member. The winged horse symbolized speed, freedom, & elevation, aligning perfectly with our vision of a brand that uplifts style and lifestyle. Later, when we finalized the name AERON (meaning “of the sky” / wind / air), this logo made even more sense — visually & emotionally tying the whole brand together.

Brand Name & Tagline

01 AERON

“Dark. Defined. Aeron.”

02 SNATCH

“Style that slaps.”

03 VANTA

“Dark mode. Street mode.”

04 OUTFYRE

“Where outfits burn brighter.”

but why...

AERON is unique?🤔

1 360° Product Viewer

Get the full picture. Our 360-degree interactive viewer lets users rotate & explore products from every angle — improving trust & reducing returns.

2 AR Try-On Experience

Slip into style — virtually. Our tap-to-try AR feature lets users preview baggy hoodies, oversized tees, & more on themselves in real-time using their phone’s camera.